Measurable results in B2B
Alongside developing a new web presence, we supported Hopf Packaging with comprehensive online marketing campaigns on LinkedIn and Google Ads
Reaching the right B2B audience at the right time with the right message is the core of every successful marketing campaign. For Hopf Packaging, that is exactly what we delivered: a LinkedIn campaign that builds brand presence, and Google Ads that generate qualified enquiries. Both campaigns ran in parallel, were aligned with each other, and delivered tangible, measurable results within a few months.
Starting point: A strong product that deserves more visibility
LinkedIn is the network of B2B decision-makers. That is where we told the Hopf Packaging story — not with generic ads, but with content that creates relevance, tailored to the platform’s specific tone and format.
The strategy in three focus areas:
- Show product expertise: We presented product families and finishing options so packaging developers immediately recognise: the right solution is here.
- Make sustainability tangible: Refill systems, material reduction, recyclability — topics that influence every brand decision today. We moved them from the sidelines into the centre of communication.
- Demonstrate manufacturing depth: Toolmaking, injection moulding, extrusion blow moulding — insights that build trust and distinguish Hopf from pure distributors.
Results in numbers:
| Metric | Value |
|---|---|
| Impressions | 15.632 |
| Clicks | 1.438 |
| New followers | 160 |
| Engagement rate (peak) | 18,68 % |
April 2025 stood out in particular: 562 clicks, 41 new followers and an engagement rate of 18.68% — a clear signal that the content resonated with the target audience. October 2025 was the highest-reach month with 3,561 impressions.
Google Ads: Qualified enquiries, no wasted spend
Alongside LinkedIn, we launched Google Ads search campaigns with a clear focus: not as many clicks as possible, but the right ones. Our strategy was to target the exact keywords potential customers in the packaging industry search for — no mass market, but focused visibility for a B2B offer that requires explanation.
Results in numbers:
| Metric | Value |
|---|---|
| Impressions | 21.378 |
| Clicks | 1.877 |
| CTR | 8,78 % |
| Conversions | 78 |
| Average CPC | 1,09 € |
A click-through rate of 8.78% speaks for itself — well above the industry average, showing that ads reached the right people with the right search intent. 78 conversions at an average CPC of just €1.09 means every euro was spent efficiently.
Conclusion: Two campaigns, one goal — measurable growth
Hopf Packaging is now visible where it needs to be: with the decision-makers searching for high-quality packaging solutions. LinkedIn builds brand presence and a relevant network. Google Ads delivers qualified enquiries.
For decision-makers and managing directors weighing their next marketing investment, this case is especially relevant: B2B marketing works for mid-sized businesses too — when the strategy is right, channels are aligned, and every measure is tracked against measurable results.