Measurable results for the B2B sector
In addition to developing a new website, we supported Hopf Packaging with comprehensive online marketing campaigns on both LinkedIn and Google Ads.
Reaching the right B2B target group at the right time with the right message is the core of every successful marketing campaign. We implemented exactly that for Hopf Packaging: with a LinkedIn campaign that builds brand presence and Google Ads that generate targeted, qualified inquiries. The special thing: Both campaigns ran in parallel, were coordinated with one another and delivered tangible, measurable results within just a few months.
The starting point: A strong product that deserves more visibility.
LinkedIn is the network for B2B decision-makers. That is precisely where we told the story of Hopf Packaging—not through generic ads, but through content that creates relevance, tailored to the platform’s specific tone and style.
The strategy focuses on three key areas:
- Demonstrating product expertise: We have structured our product families and finishing options so that packaging developers can instantly see that the right solution is right here.
- Making sustainability tangible: refill systems, material reduction, and recyclability—topics that influence every brand decision today. We have moved them beyond the confines of mere labeling and placed them at the heart of our communication.
- Demonstrating depth of manufacturing: toolmaking, injection molding, extrusion blow molding—insights that build trust and set Hopf apart from mere traders.
Das Ergebnis in Zahlen:
| Key Figure | Value |
|---|---|
| Impressions | 15.632 |
| Clicks | 1.438 |
| New Followers | 160 |
| Engagement Rate (Peak) | 18,68 % |
April 2025 stood out in particular: 562 clicks, 41 new followers, and an engagement rate of 18.68%—a clear signal that the content resonated effectively with the target audience. October 2025 was the month with the greatest reach, generating 3,561 impressions.
Google Ads: Qualified leads, no wasted reach.
Alongside our LinkedIn presence, we set up Google Ads search campaigns with a clear focus: not on generating the highest possible number of clicks, but on securing the right ones. Our strategy was to target the specific keywords used by potential customers in the packaging industry. This was not about mass-market reach, but rather targeted visibility for a B2B offering that requires a significant amount of explanation.
Das Ergebnis in Zahlen:
| Key Figure | Value |
|---|---|
| Impressions | 21.378 |
| Clicks | 1.877 |
| CTR | 8,78 % |
| Conversions | 78 |
| Average CPC | 1,09 € |
A click-through rate of 8.78% speaks for itself—it is well above the industry average and demonstrates that the ads reached the right people with the right search intent. 78 conversions at a CPC of just €1.09 mean that every euro was used efficiently.
Conclusion: Two campaigns, one goal – measurable growth.
Today, Hopf Packaging is visible where it needs to be: right in front of the decision-makers looking for high-quality packaging solutions. LinkedIn creates brand presence and builds a relevant network. Google Ads delivers qualified inquiries.
This case study is particularly interesting for decision-makers and executives considering their next marketing investment, as it demonstrates that B2B marketing works for SMEs too—provided the strategy is sound, the channels are aligned, and every initiative is measured against tangible results.