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Working with us as your Google agency makes sense from an advertising budget of approximately €2,000 per month. This budget should cover the monthly amount you are willing to spend on your campaigns long-term. Only from this budget level does it become worthwhile to engage a Google ads agency to minimize additional effort in planning and managing your initiative. Moreover, we can often achieve significant savings on our end, making our management worthwhile for you.

Wir haben ein klares Abrechnungsmodell mit drei Stufen. Ab 10.000 Euro Google Ausgaben im Monat wechseln wir auf eine prozentuale Beteiligung am ausgegebenen Google Ads Budget. Bei uns liegt die anteilige Vergütung bei 14%. Dieses Zahlungsmodell ist erfolgsabhängig, da wir bestrebt sind, die festgelegten Ziele zu erreichen, die Umsätze zu steigern und letztendlich mehr vom Google-Budget auszugeben. Außerdem bieten wir eine Abrechnung auf Stundenbasis an. Die Stundensätze liegen hierbei zwischen 100 und 200 Euro. Die nötigen Schritte werden bei uns in Auftragsbestätigungen festgehalten, und ein passender Zeitrahmen wird festgelegt. Selbst wenn das Google Budget erhöht wird, entstehen dem Clients keine zusätzlichen Kosten. Auf diese Weise behalten sowohl der Kunde als auch die Google Agentur einen Überblick über die erbrachten Leistungen und die monatlichen Betreuungskosten.

First and foremost, we are a certified Google Partner. As a specialized Google Ads agency, we work only with certified staff and have been offering comprehensive services in consulting, analysis, implementation, and optimization of Google campaigns across all Google platforms for years. Before creating Google campaigns, we first analyze your existing Google strategy to gain a thorough understanding of your previous initiatives and approaches. If you haven’t started any Google campaigns yet, we help you create them.

In the next step, we research suitable search queries that optimally match your product or service. Based on this, we create compelling ad copy that perfectly resonates with your target audience. We also create targeted Google audiences to serve your ads to the right users at the right time. Campaign creation follows your business model and predefined goals (such as customer acquisition, inquiries, downloads, orders, etc.). We align your campaigns along the customer journey and integrate them meaningfully with other measures across different channels.

Analyse & Optimierung von Google campaigns

As a Google agency, we help you achieve long-term success through regular campaign optimization. Detailed analysis and corresponding optimization are core tasks of our Google agency. At the same time, we optimize your costs and distribute your advertising budget across various campaigns, maximizing revenue, sales, and leads for your business. Our campaigns are based exclusively on proven Google best practices and benefit from our many years of experience with clients from various industries.

Google Strategy Consulting

Through campaign management and analysis, valuable insights about your relevant target audiences and their interests can be gained. Through ad customization and A/B testing, we can determine which messages work best with your audience. These insights can significantly contribute to optimizing your website or landing pages. We are happy to advise you and help implement these findings in other marketing campaigns.

Audit

If you have been running campaigns for some time and need an external opinion to identify untapped optimization potential, we offer you a comprehensive audit as a certified agency. This saves you time and allows you to implement the insights gained directly.

Anyone looking to increase revenue, expand reach, and generate more leads with Google faces the challenge of choosing the right Google agency. The following aspects should be considered:

1. Google Agency Partner Status: A Google agency that is awarded Google Partner status demonstrates its ability to increase campaign success, identify growth opportunities, and possess proven knowledge and certifications in Google Ads. loehn.digital is a proud Google Partner.

2. Google Agency Expertise: Successful Google advertising requires comprehensive expertise. This can be demonstrated through certifications, active participation in conferences, and positive reviews. By asking targeted questions about current Google developments or optimization approaches, you can get an initial impression of the agency’s expertise. At loehn.digital, all employees in the Google department hold Google Ads certifications.

3. Erfahrung der Google Agentur: Erfahrung ist entscheidend, um effektive campaigns im Google System zu erstellen. Daher ist es wichtig, eine Google Agentur auszuwählen, die über ausreichende Erfahrung in der Gestaltung und Optimierung von campaigns verfügt. Bei loehn.digital wird die Betreuung der Google campaigns ausschließlich von Mitarbeitern durchgeführt, die sich bestens mit dem Google System auskennen und langjährige Erfahrung haben.

4. Google Ads Agency Transparency: High transparency in campaign management is of great importance. The Google agency should provide transparent and comprehensive reporting since it manages the clients’ budget. loehn.digital places great value on transparent reporting and works exclusively within clients’ Google accounts, giving clients absolute control over their campaigns and maximum transparency and security.

5. Fit to Client Requirements: The more specialized an agency is in the Google field, the better it typically performs. When selecting an agency, clients should assess which agency type best fits their company. It is also important that the agency has experience with similar clients to better understand the industry or company size.

6. Trustworthiness of the Google Agency: The trustworthiness of a Google agency cannot always be judged at first glance. A good starting point is to carefully review the agency’s website to see if it is current and well-maintained. References and a company blog can also be good indicators. It is important to check whether the agency follows its own advice and runs successful Google ads itself. Participation in specific events and conferences also shows that the agency has a good reputation in the industry.

Google campaigns can generally work immediately after completion. However, it typically takes about 2-3 months to assess whether you are achieving your business or financial goals. Often, Google campaigns require long-term, continuous optimization to achieve the best possible performance. The success of your Google campaigns also depends on the competitiveness of your offering.

Yes, loehn.digital is a Google Partner.

The Google Partner status demonstrates that we have sustainably proven our skills in creating and optimizing successful Google campaigns. Our team of Google experts has passed specific exams in Skillshop and holds corresponding certifications. Furthermore, we cultivate and grow our clients’ revenue growth and customer base. Our specializations reflect our in-depth product knowledge. As a Google Partner agency, we have access to exclusive Google events and training to ensure we are always informed about the latest developments in the Google ecosystem.

There are several ways to improve your Google Ads campaign performance and reduce cost per conversion.

Audience optimization: Use Google Ads’ extensive targeting options to serve your ads only to relevant audiences. For example, use demographic characteristics, interests, or behaviors to precisely target your ads.

Test ad copy and ad formats: Test different ad copy and formats to find which combination achieves the best results. Experiment with different headlines, descriptions, call extensions, sitelink extensions, etc.

Optimize keywords: Regularly review your keywords and eliminate irrelevant or underperforming ones. Use keyword options like phrase match or close variants to optimize your ads primarily for high-quality traffic.

Improve Quality Score: A high Quality Score can lead to lower cost per click and higher ad positions. Optimize your ad copy, landing pages, and keywords to improve ad relevance and quality.

Set up conversion tracking: Ensure you have conversion tracking set up to measure campaign performance. Track conversions and analyze which keywords, ads, or audiences achieve the best results, and optimize accordingly.

Um Ihre ad ranking zu verbessern und in der Google-Suche sichtbarer zu werden, können Sie folgende Maßnahmen ergreifen:

Gebotsstrategien optimieren: Überprüfen Sie Ihre Gebotsstrategien und passen Sie sie an Ihre Ziele an. Sie können zum Beispiel die Gebote erhöhen, um eine höhere ad position zu erreichen, oder auf die Gebotsautomatisierung setzen, um Ihre ads automatisch an relevante Suchanfragen anzupassen.

ad relevance verbessern: Stellen Sie sicher, dass Ihre ads und Zielseiten relevante Informationen enthalten, die mit den Suchanfragen der Benutzer übereinstimmen. Achten Sie auf eine klare und ansprechende ad design sowie relevante Keywords, um Ihre ad relevance zu verbessern.

Qualitätsfaktor steigern: Der Qualitätsfaktor ist ein wichtiger Faktor für das ad ranking. Optimieren Sie Ihre ad text, Zielseiten und Keywords, um die Relevanz und Qualität Ihrer ads zu erhöhen. Achten Sie auch auf eine gute user experience auf Ihren Zielseiten.

Use ad extensions: Use various ad extensions such as sitelink extensions, call extensions, review extensions, etc., to make your ads more attractive and provide additional information. This can help make your ads more visible and eye-catching.

Analyze search term reports: Regularly review search term reports to see which search queries triggered your ads. Identify relevant search terms that perform well and add them as keywords. Negative keywords can help avoid unwanted traffic.

To maximize the effectiveness of your display remarketing campaigns, consider the following steps:

Audience segmentation: Segment your audiences based on user behavior on your website. Create specific remarketing lists for different audiences to serve targeted, relevant ads.

Creativity and personalization: Create engaging and creative ads that capture your audiences’ attention. Personalize ad content and messaging to better connect with users and spark their interest.

Frequency capping: Ensure the frequency of ad delivery is appropriate to avoid overexposure. Too many ads can lead to banner blindness and reduce campaign effectiveness.

Use dynamic remarketing: Use dynamic remarketing to serve individually tailored ads featuring products or content that are particularly relevant to the user. This can increase the likelihood of users returning and converting.

Analyze and optimize performance: Regularly analyze your remarketing campaign performance. Review metrics such as click-through rate, conversion rate, and cost per conversion. Identify weak points and optimize your ads, audiences, and bids accordingly.

Calculating Customer Lifetime Value (CLV) from Google Ads data requires advanced analysis. Here are the steps to determine CLV:

Data collection: Ensure you have comprehensive data on customer interactions, conversions, repeat purchases, and revenue available through Google Ads.

Customer segmentation: Segment your customers by various criteria such as purchase frequency, purchase amount, demographic characteristics, etc.

Calculate average customer lifespan: Determine the average period a customer remains loyal to you, based on available data.

Calculate average revenue per customer: Add up all customer revenue and divide by the total number of customers to get the average revenue per customer.

Calculate CLV: Multiply the average revenue per customer by the average customer lifespan to calculate CLV.

The impact of CLV calculation on your marketing strategy is multifaceted. By knowing the CLV, you can:

Allocate budgets effectively: You can focus your resources on customers with higher CLV to achieve a better return on your investments.

Take personalized marketing actions: With knowledge of CLV, you can develop personalized marketing measures to increase customer retention and revenue.

Foster customer loyalty: Through targeted communication and customer retention, you can increase customer lifespan and build long-term customer relationships.

Promote cross-selling and up-selling: By considering CLV, you can identify and leverage cross-selling and up-selling opportunities.

Measuring and evaluating the impact of Google Ads campaigns on offline conversions requires careful analysis. Here are some approaches:

Set up offline tracking: Implement offline tracking methods such as coupon codes, specific phone numbers, or personalized URLs to establish the connection to your Google Ads campaigns. Capture this information when customers convert offline.

CRM data analysis: Analyze your CRM data to establish the connection between online interactions and offline conversions. Compare the data to determine if there is a correlation between Google Ads campaigns and offline conversions.

Surveys and customer interviews: Conduct surveys or customer interviews to directly ask customers about their decision-making process and how Google Ads influenced them. Collect data on customers who converted offline as a result of your ads.

Geographic data analysis: Analyze geographic data to determine if there is an increase in offline conversions in areas where you have run Google Ads campaigns. This can indicate an impact from your campaigns.

Use of promo codes: Use specific promo codes offered exclusively in your Google Ads ads. Capture these codes during offline purchases to measure the ads’ impact on conversions.

Evaluating the impact of Google Ads campaigns on offline conversions can help you better understand your campaign ROI and optimize the effectiveness of your advertising efforts.

Measuring and optimizing the impact of Google Ads on different stages of the sales funnel requires a comprehensive approach. Here are some steps:

Define funnel stages: Identify and define the different stages of the sales funnel for your business. This can include Awareness, Consideration, Conversion, and Retention.

Link conversion tracking: Implement Google Ads conversion tracking to measure your ads’ success in terms of conversions. Ensure you set up relevant conversion events for each funnel stage.

Use remarketing: Use remarketing lists to target users in different funnel stages. Adapt your ads and messaging to each audience to drive progress through the sales funnel.

Attribution modeling: Use an appropriate attribution model to evaluate your ads’ contribution to different funnel stages. Consider first-touch, last-touch, or multi-touch approaches to analyze your ads’ impact.

Audience analysis: Analyze your audience data to determine how users move through the different stages of the sales funnel. Identify patterns and trends to adjust your ad strategy accordingly.

Run A/B tests: Run A/B tests with different ad variations to find out which messages, designs, or calls-to-action are most effective in different funnel stages. Optimize your ads based on test results.

Analyzing your target audiences’ customer journey allows you to better understand and optimize the channel and device targeting of your Google Ads campaigns. Here are some steps you can take:

Datenerfassung: Erfassen Sie umfangreiche Daten über die Interaktionen Ihrer Zielgruppen mit Ihren Google Ads-campaigns und anderen Marketingkanälen. Verwenden Sie Tools wie Google Analytics, um detaillierte Informationen zu erhalten.

Conduct path analysis: Analyze the various touchpoints and interactions customers have on the path to conversion. Identify the channels and devices they use in different stages of the customer journey.

Use multi-channel attribution: Implement a multi-channel attribution model to evaluate each channel and device’s contribution to the customer journey. Consider first-touch, last-touch, or multi-touch approaches to analyze your channels’ impact.

Audience segmentation: Segment your audiences based on their behaviors and preferences during the customer journey. Identify different customer segments and their preferred channels and devices.

Channel and device optimization: Based on insights from customer journey analysis, adjust the channel and device targeting of your Google Ads campaigns. Focus your resources on the most effective channels and devices for each customer segment.

Test and iterate: Continuously run A/B tests to test different channel and device configurations. Optimize your campaigns based on test results and customer journey analysis.

Attribution models can help improve understanding of the actual impact certain channels have on conversions. They allow us to examine the value chain and evaluate how users interact with various touchpoints on the path to conversion. It is important to choose the right model for the business goal — whether Last Click, First Click, Linear, Time Decay, Position-Based, or the data-driven model. The data-driven model is particularly useful as it uses machine learning to calculate the value of individual touchpoints, though it requires a large amount of data.

Smart Bidding uses machine learning to automatically adjust bids and get the most out of your budget. It can consider many factors such as device, location, time of day, language, and operating system to maximize the likelihood of a conversion. However, challenges include that algorithms must go through a ‘learning phase’ where performance may temporarily decline, and they rely on high-quality data. Additionally, it is important to configure settings correctly to avoid missing goals.

Google Ads scripts allow you to perform automated actions and adjustments in your account to increase efficiency and optimize performance. You can use scripts to automate repetitive tasks, create notifications, generate reports, or refine bidding strategies. However, scripts require a certain level of technical understanding and the ability to program in JavaScript.

Quality Score is an indicator of how relevant and useful your ad and landing page are to the user, and plays an essential role in determining your ad costs and position. Improving Quality Score can lead to more prominent ad placement and lower cost per click (CPC). Strategies for improving Quality Score include optimizing your ad copy and landing pages for relevance, improving your click-through rate (CTR), and providing a high-quality user experience on your landing page.

Dynamic remarketing shows individual ads based on products or services users have viewed on your website. These can be used to motivate users to return to your site and complete a purchase. To use dynamic remarketing effectively, it is important to have a well-structured product feed synchronized with Google Merchant Center and to select the right audiences for your remarketing lists. Furthermore, optimizing your ad templates and using Smart Bidding can help improve performance.

Custom Audiences allow you to create and target specific audiences based on their interests, purchase intent, and interactions with your website. They can be used to show highly relevant ads and increase your conversion rate. They can also be used to create remarketing campaigns focused on users who have already interacted with your business. However, this requires thorough knowledge of customer data and strategic alignment of marketing goals.

By integrating Google Ads and Google Analytics, you can leverage valuable user interaction data to understand and optimize your ad effectiveness. For example, you can see which ads achieve the highest time on site, which have the lowest bounce rate, or which generate the best e-commerce revenue. However, this requires correct configuration and understanding of user path analysis and multi-channel funnels.

Google Ads offers several tools and features based on machine learning and artificial intelligence to improve campaign performance. These include Smart Bidding, Responsive Search Ads, and data-driven attribution. These tools can automatically optimize bids, determine the best ad combinations, and evaluate each touchpoint’s influence on conversion. However, effective use of these tools requires precise definition of business goals, good data quality, and continuous monitoring and adjustment.

Google Shopping campaign performance can be improved through various strategies. These include optimizing the product feed for relevance and quality, using Smart Bidding, segmenting products into different product groups based on performance, and adjusting bids for different devices, locations, and times. It is also important to regularly review and adjust campaign performance to respond to changes in the competitive landscape or user behavior.

Ad extension performance can be measured in Google Ads via the ‘Extensions’ report. This shows how often each extension was shown, how often it was clicked, and the resulting costs. To optimize performance, you can test different extensions, select the most relevant extensions for each ad or campaign, optimize the text and links in extensions, and align extensions with your campaign goals.

Automated bidding strategies use machine learning to make optimizations based on specific campaign goals, such as maximizing conversions or achieving target CPA. They are ideal for advertisers who don’t have time to constantly monitor and adjust their bids.

Manual bidding strategies require more time and expertise, as the advertiser has control over individual bids. They are ideal for advertisers with specific campaign goals who want full control over their bids.

Broad keyword matches can cause ads to appear for a wider range of search queries, as they are not limited to an exact keyword match. This can generate more traffic, but can also cause ads to show for irrelevant searches, potentially lowering click-through rate (CTR) and Quality Score.

Quality Score can be improved by enhancing the relevance of keywords, ads, and landing pages. A high click-through rate (CTR), relevant ad copy, and a landing page that delivers on the ad’s promise all contribute to improving Quality Score.

Remarketing lists allow advertisers to send personalized ads to people who have already interacted with their website or app. This can be used to remind past visitors to complete a purchase, show them similar products, or bring them back with special offers and discounts.

To optimize Google Ads performance on mobile devices, ensure the website is mobile-friendly, optimize ads for mobile devices, use mobile bid adjustments, and use call-to-action extensions aimed at mobile users, such as ‘Call now’ or ‘Get directions’.