B2B Websites
for Sales & Growth
We develop B2B websites that explain complex services, products and processes in a way that generates qualified enquiries. With clear positioning, fast user guidance, technical integrations and measurable online marketing, your website evolves from a digital shop window to a sales tool. For complex product ranges, we also plan product configurators and product filters.
Strategy + Data + Growth
100+ Clients
B2B, industry, law firms, trade
Digital sales launch
Your website must do more than look good
In B2B, spontaneous clicks rarely decide. Visitors compare providers, assess expertise, look for technical details and want to quickly understand whether you can solve their problem. A strong B2B website therefore combines clear positioning, product and service logic, references, lead paths, CRM/ERP integrations and performance marketing into one system. This reduces wasted spend, generates better enquiries and makes a measurable contribution to sales.
Comprehensive report on speed, traffic & UX
Free analysis of your B2B website
We check whether your current website is technically sound, understandable, fast and sales-oriented enough. The report highlights specific weaknesses and prioritises next steps.
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B2B Website System
What turns visitors
into good leads.
Clear benefit
Your target customers quickly understand who you work for, what problems you solve and why your offering is worth the next enquiry.
Structured content
Services, industries, products, downloads and references are structured so that search engines, buyers and decision-makers find the right entry point.
Technical integration
CRM, ERP, product data, forms, shops and marketing tracking interlock so that the website and sales work with the same data.
Visibility + Conversion
B2B website, SEO and Ads work together
A B2B website does not sell in isolation. It must catch campaigns, serve organic demand and supply sales with materials. We plan information architecture, landing pages, SEO clusters, Google Ads, LinkedIn traffic and lead forms together. This makes your website the central platform for demand, trust and closing preparation.
Selected B2B cases
The following projects showcase typical B2B requirements: product data, filters, lead generation, ERP integration, content maintenance, SEO and digital sales processes.
Product data, filters, B2B commerce
Case: KOCO MOTION
During the relaunch for KOCO MOTION the focus was not just on brand presence, but on a resilient digital sales system. Product and master data are imported from a central database, complex filters guide users faster to the right solution and a B2B commerce area provides customers with special access.
B2B webshop & APPlus ERP integration
KGK Suisse
For KGK Suisse, we created an exclusive B2B shop with verified customer onboarding, specialised diamond search and ERP synchronisation. Product, inventory, customer and order data are processed automatically. It is precisely these integrations that reduce manual work and create a better purchasing and service experience.
Product catalogues & ERP interfaces
Case: Hopf
Für die Hopf Packaging GmbH we developed a modern website with product logic, visual assets and ERP import for product data. An intuitive filter search guides visitors through the portfolio, turning a static company site into a digital product catalogue for customers, partners and sales.
Content, projects, dates
Case: Navigators
For the international Navigators Theatre Group we created a website with a distinctive navigation, a data bridge for projects, members and performance dates, and a large image library. This case shows how even complex content can be made tangible and maintainable.
Specialist content & local visibility
Case: Ihde+Partner
For Ihde+Partner, the focus was on a website that makes articles, services and contacts easier to maintain. Improved structure, interactive elements and SEO help make expertise visible and generate client enquiries more systematically.
Lead generation for real estate
Case: Ruff del Castillo
Die Platform manages property listings, makes offers discoverable via filters and uses an evaluation form for lead generation. With SEO analysis, content and technical optimisation, the website was aligned for better findability and enquiry quality.
Sales logic instead of brochure
We build page structure, content and calls-to-action along real B2B buying processes: problem understanding, solution fit, proof, contact and follow-up.
Findable for the right search queries
We structure topics, industries, applications and product data so that SEO and ads not only bring traffic but generate qualified demand.
Maintainable and scalable
New services, locations, cases, downloads or product groups must be addable without a relaunch. That is why we plan content models and workflows from the start.
Measurable down to sales
Formulare, Tracking, Kampagnen und CRM-Übergaben werden so geplant, dass Sie nicht nur Seitenbesuche sehen, sondern Enquiries, Quellen, Themen und Qualität bewerten können.
3 phases to your B2B website
We connect strategy, design, development and marketing so that the relaunch does not become a pure design project.
1. Strategy & Structure
We clarify target audiences, buying centres, service logic, search demand, competitors, data sources and conversion goals. This produces a sitemap, content model and prioritised user journeys.
2. UX/UI & Development
We design pages, components and content modules, develop the appropriate technical foundation and integrate forms, tracking, product data, CRM or ERP systems.
3. Launch & Growth
After testing for performance, responsiveness, tracking and SEO, we launch the website and continue optimising: content, campaigns, conversion rates and lead quality.
The right technology for your B2B website
We will find the right technology stack for your project
WordPress websites
For maintainable corporate websites, landing pages, SEO structures and editorial teams.
Custom development
For specialised processes, interfaces, data models, portals and functionality beyond standard sites.
UX/UI Design
For better user guidance, clear information architecture and interfaces that make complex offerings simple.
E-Commerce
For B2B shops, product logic, enquiry processes, customer portals and digital ordering flows.
WooCommerce
For flexible shop setups where content, commerce and custom extensions work closely together.
Shopify
For fast, scalable commerce projects with a strong shop focus and clear operational processes.
Start with a B2B website that connects sales, marketing and technology.
Let’s plan your website system.
In the initial consultation, we clarify which website structure, technology and marketing logic makes sense for your B2B offering.
100+ Clients
Experience from B2B, industry, trade and consulting
Frequently asked questions
How long does developing a B2B website take?
That depends on scope, data sources, features and coordination processes. A focused website can be built in a few weeks; extensive B2B platforms with product data, integrations and multiple stakeholders typically take several months. After the analysis, we create a realistic timeline.
Which technology is right for our B2B website?
Technology follows purpose: editorial maintenance, SEO, shop functions, product data, interfaces, multilingualism and internal workflows determine the stack. That is why this page links to the appropriate technology pages below, such as WordPress, E-Commerce, WooCommerce, Shopify, UX/UI and custom development.
Can ERP, CRM or product databases be connected?
Yes. Many B2B websites only become truly valuable through integrations. We plan importers, APIs, form workflows, customer portals or shop processes so that data does not need to be maintained manually and enquiries reach sales cleanly.
How is the website improved after launch?
We measure performance, visibility, campaigns, form usage and lead quality. This generates concrete optimisations for content, landing pages, search engines, ads and conversion paths.
