We developed a modern website for Hopf Packaging that combines products, brand presence and technical data.
A modern B2B website that combines a custom WordPress theme, deep Cim-Data ERP integration and an intelligent filter search into a powerful digital sales platform for plastic packaging.
Customers find the right cans, bottles, closures and airless solutions faster, while the company’s premium positioning in its industry is made visible.
Starting point: 400+ variants, one website — the digital challenge
Hopf Packaging has been a specialist in high-quality plastic packaging solutions since 1896. The company offers over 400 variants of cans, bottles, closures and airless systems, plus custom packaging development for cosmetics and pharmaceutical companies. The challenge: This impressive breadth was barely captured digitally. Customers and prospects could not navigate the product portfolio, technical details were lost in static PDF lists, and the brand presence did not reflect the premium quality of the manufacturing.
The new website was designed not just to inform but to advise: Which product families are available? What finishing options exist? What production processes are offered? How can sustainability, refill systems, lightweight products and recyclability be showcased? These exact questions became the foundation of the new digital strategy.
Solution
Custom WordPress theme
Loehn Digital developed a custom WordPress theme that connects product communication, company profile and catalogue logic. The navigation was consistently aligned with the most important customer questions: finding products, understanding finishing options, learning about production processes and reaching the right contacts.
Visual enhancement
For the new web presence, an asset package of professional product photography, authentic production images and high-quality brand assets was built. This makes variants, surfaces, materials and application areas of the packaging significantly more tangible.
Cim-Data ERP importer
For the product data, Loehn Digital developed a custom importer for the Cim-Data ERP system. Product information is maintained in a structured way and made available on the website automatically — with no manual double-entry.
Intelligent filter search
A multi-dimensional filter search helps visitors navigate the broad portfolio quickly and identify relevant product families in seconds. The filter criteria include category, material, shape, application and finishing.
Website structure and UX of the Hopf Packaging site
The Hopf Packaging website was built as a B2B-focused product catalogue. Users can start with clear categories and then dive deeper into material, shape, application and finishing. This reduces friction for buyers, product managers and R&D departments who need not just inspiration but technical guidance.
At the same time, the website showcases Hopf’s strengths: in-house production processes, toolmaking, injection moulding, extrusion blow moulding, finishing and sustainable product lines. This creates a comprehensive picture that goes beyond pure product listings and communicates the value of manufacturing expertise — for an industry where quality and precision are essential.
Content highlights
- Product portfolio with cans, bottles, closures and airless solutions
- Over 400 variants plus custom packaging development
- Production processes such as toolmaking, injection moulding and extrusion blow moulding
- Finishing options such as screen printing, hot foil stamping, lacquering and metallisation
- Sustainability areas with refill systems, PCR/R-PET materials, recyclate and mono-materials
- Quality and certification information for B2B decision-makers
- Direct contact channels for consultation and enquiries
Making sustainability visible
An important part of the Hopf Packaging website is the structured presentation of sustainable packaging options. Hopf communicates refill cans, material reduction, mono-materials, PCR material, R-PET and in-house recyclate, among others. These topics are positioned not as a side aspect but as part of the product decision.
The content becomes particularly tangible through concrete benefits: refill systems can significantly reduce plastic usage compared to conventional packaging, lightweight products save material and energy, and mono-materials improve recyclability. The Hopf Packaging website turns this into a clear argumentation for buyers and brand managers.
Business impact: What the Hopf Packaging website achieves
The new Hopf Packaging website turns an extensive product range into clear digital guidance. Specialist visitors reach their goal in fewer clicks, buyers identify suitable packaging solutions faster, and Hopf’s production expertise becomes digitally tangible for the first time.
- Faster product search: Thanks to filter search and clear categories, customers find the right can, bottle or closure variant in seconds
- Higher consultation quality: Prospects come to the sales team with specific product questions — instead of vague enquiries
- Stronger brand perception: The premium appearance of the Hopf Packaging website reinforces the company’s market position as a high-quality packaging manufacturer
- Scalable data foundation: Product data is maintained centrally in the ERP and fed into the website automatically — with no manual redundancy
With its custom WordPress theme, ERP importer, filter search and professional visual language, a website was created that actively supports sales and consultation. It combines a premium appearance with practical product discovery and translates Hopf’s strengths into a modern B2B user experience.
Alongside the website, we launched measurable LinkedIn and Google Ads campaigns that position Hopf Packaging specifically among decision-makers in the packaging industry — with an average of 21,378 impressions and 78 conversions per month. Mehr zur Marketing-Strategie erfahren.
Live project: Hopf.de