Custom FSE Website with Product Catalog Integration
Loehn Digital developed a custom website for KOCO MOTION, built on WordPress Full Site Editing. The challenge of this project was the direct integration with the company’s own product database and a product catalog with technical data sheets.
The platform translates the technical portfolio of the drive specialist into a clear, sales-driven online presence, connecting web development, product data and online marketing into a single system.
Starting point: Complex drive technology needs a clear digital stage
KOCO MOTION is a system house for electric drives and motion control solutions — a portfolio that requires explanation, with dozens of motor types, technical specifications and custom adaptations. The challenge: The existing website did not reflect this depth. Prospects found it difficult to find the right drive, technical details were scattered, and product data had to be maintained manually in two systems — the MariaDB database and the website.
The new KOCO MOTION website was not meant to hide this complexity, but to make it manageable: visitors need to find the right motor quickly, access technical data reliably and submit targeted inquiries.
Custom FSE Theme from Scratch
Solution: Custom FSE Theme, MariaDB Plugin and Product Catalog
Loehn Digital developed a fully custom theme based on WordPress Full Site Editing (FSE) — from scratch, without a page builder. This provided full control over every element from the header to the product page and allowed the KOCO MOTION brand to be implemented consistently. The process started with wireframes and a two-day workshop in which target audiences, markets and goals were refined together with the KOCO team.
MariaDB Product Database Integration
The technical core is the integration with the company’s own MariaDB product database. Instead of maintaining content manually, a custom plugin was developed that automatically fetches technical specifications, images and prices from the database and displays them in the right places on the website. This saves significant time in day-to-day operations, avoids transfer errors and keeps the website always up to date with the data source. The interface is designed to be flexible and scalable, so future changes to the product portfolio can grow with it.
Requirements Questionnaire
A 4-step technical form (General → Mechanical → Electrical → Commercial & Contact) functions as a product configurator and lead form. Customers specify motor type, torque, speed, voltage and dimensions — the sales team receives structured project requirements instead of vague inquiries.
PDF Family Generator
On every product detail page, visitors can generate a bundled PDF with the technical data sheets of all variants of a product family.
Technical Highlights of the KOCO MOTION Website
- Custom FSE theme “from scratch” — full design control without a page builder
- Custom plugin for automatic product database synchronization
- Requirements Questionnaire — 4-step lead form with product configurator
- PDF Family Generator — automatically bundled technical data sheets
- Public product catalog with search function and download area
- Performance-optimized frontend according to current web standards
- Premium hosting with 99.9% uptime, maintenance and updates
Result: From Product Catalog to Digital Sales Platform
The KOCO MOTION website turns a technically demanding portfolio into a clear digital orientation:
- Automated product data: Technical specifications flow from the MariaDB directly into the website — no manual double maintenance, no transfer errors
- Faster product search: Clear categories and filters guide prospects to the right drive in seconds
- Qualified inquiries: The Requirements Questionnaire captures project requirements in a structured way — the sales team receives concrete leads instead of vague inquiries
- Comprehensive self-service information: Technical data sheets, catalogs and product specifications are available for download without barriers;
- a PDF Family Generator bundles all variants of a product family into one document
Combined with an SEO content and Google Ads campaign, a cohesive sales system was created — not just a website, but a platform that generates visibility, channels inquiries and positions the KOCO MOTION brand in the digital B2B space.