Loehn Digital updated the content of the existing trade fair brochure for ECEON.tech and optimized the copy while strictly maintaining the corporate design
In 5 Steps to a Successful Trade Fair Brochure
Quick Facts & Tags
- Client: ECEON GmbH
- Services: Print layout continuation, content update, copywriting & messaging, data preparation
- Focus: B2B marketing, trade fair and sales materials, brand continuity
- Related projects: KGK Suisse Marketing & Hopf Packaging Campaigns
Table of Contents
- 1. About ECEON
- 2. The Challenge in B2B Marketing
- 3. Our Solution: Optimizing the Trade Fair Brochure
- 4. Visual Implementation & Placeholder
- 5. The Measurable Result
About the Company
Human-machine collaboration at a new level.
The ECEON GmbH, headquartered in Cologne with strategic locations in Silicon Valley and Sofia, is a true pioneer in robotics and machine learning. The forward-looking deep-tech company develops highly intelligent robotic solutions “Made in Germany” that can work seamlessly and intuitively with humans.
ECEON’s primary goal is to offer modern industry (such as smart factories and logistics centers) and the healthcare sector (hospitals and care facilities) a concrete answer to the acute global skills shortage and aging population. By automating redundant, monotonous or dangerous tasks — such as autonomous material transport from A to B — ECEON demonstrably reduces process costs by up to 90% and increases productivity two to threefold. This noticeably relieves the workforce and allows them to focus on value-adding, creative and fulfilling activities.
The Challenge
Placing current tech content within the existing design system.
For use at international trade fairs and in direct B2B sales, ECEON already relied successfully on a printed information brochure. However, as the highly complex technologies in robotics and machine learning evolve rapidly, the content, performance data and use cases had to be urgently updated for upcoming events.
The challenge for Loehn Digital was to precisely craft this new, demanding content and the updated ROI figures. The goal was to integrate this new data into the existing brochure in such a way that the established corporate design and existing layout structures of the technology company were continued exactly and seamlessly. Any visual break in the familiar brand appearance had to be strictly avoided so as not to compromise the trust of discerning B2B customers.
Our Solution: Optimizing the Trade Fair Brochure
Precise content engineering and seamless layout integration.
Instead of reinventing the visual wheel, the focus of this project was entirely on strategic optimization and content engineering within the established design framework. As a digital agency, we know from comparable projects in B2B online marketing exactly how important brand consistency is for sales. A high-quality brochure must convince immediately.
- Content update & copywriting: Processing and concise formulation of ECEON’s latest technological milestones. The texts were sharpened to more precisely highlight the societal challenges (skills shortage, demographics) and innovative technological solutions.
- Layout continuation & data design: The updated KPIs (such as 90% cost reduction and tripled productivity) were graphically integrated precisely into the existing grid of the brochure. Existing style guides, fonts and color schemes were strictly adhered to.
- Targeted text structure: Fine-tuning of the existing double pages for the core areas of logistics/industry and healthcare to make the updated use cases immediately tangible for decision-makers at the trade fair. Each printed brochure thus functions as a targeted sales tool.
The Measurable Result
Up-to-date content for a thoroughly convincing trade fair presence.
Thanks to the targeted revision and updating of the content, the final brochure is now at the absolute latest technological level, just in time for upcoming trade fairs. Since the existing corporate design and proven layouts were consistently continued by Loehn Digital, ECEON’s entire brand presence remains absolutely consistent, harmonious and professional. The international sales team now has a content-accurate, up-to-date and sales-effective print medium for targeted B2B customer communication.
This project shows that successful marketing does not always require a complete redesign. Often the greatest leverage lies in precise content optimization and the seamless continuation of an already established corporate identity — similar to how we implement it in our ongoing SEO and marketing measures for KGK Suisse.
