How a Berlin notary office elevated its digital presence to a new level with a custom WordPress Block Theme, professional image production and a well-thought-out design system.
Loehn Digital developed a modern, professional web presence based on WordPress for Notary Dr. Claas Öhler. At the core was a custom Block Theme (Full Site Editing) with custom blocks and a consistent design system — professional, clear and modern, without a page builder and without compromises.
Live project: notar-claas-oehler.de
Starting point: An established practice without adequate digital presence
Notary Dr. Claas Öhler is an established notary practice in Berlin with a broad range of services — from real estate and corporate law to marriage & family and inheritance & bequest. The existing digital presence did not adequately reflect this professional breadth. Potential clients found the complex service areas difficult to grasp on the website, and the brand presence did not convey the practice’s professionalism and expertise.
The challenge: A law firm website must radiate trust while also being practical — clients need to quickly find the right contact person and the right service without having to wade through legal text deserts.
Solution
Custom WordPress Block Theme (Full Site Editing)
Our team developed a fully custom Block Theme based on WordPress Full Site Editing — from scratch, without a page builder. This created a tailored design that makes the practice’s professionalism and expertise digitally tangible. The theme also enables the practice team to manage content flexibly without technical knowledge.
Custom Blocks and consistent Design System
Through the use of custom blocks, the site was tailored precisely to the notary’s requirements. Every element — from service presentation to contact options to client communication — follows a consistent design system. This ensures recognition and a professional overall impression across all pages.
Professional media and image production
For the web presence, we created a tailored asset package of professional photography and visual elements that underscores the notary’s trustworthiness and expertise. The visual language was specifically aligned to the three target groups — individuals, companies and institutional clients — and ensures a consistent, high-quality overall impression.
Clear page structure for complex service areas
The website was built as a client-centered information catalog:
- Real estate law — purchase, transfer, financing
- Corporate law — formation, articles, conversion
- Marriage & family — precautionary measures, matrimonial property, inheritance contract
- Inheritance & bequest — will, renouncing inheritance, certificate of inheritance
- Precautionary measures & powers of attorney — general power of attorney, advance healthcare directive
Technical highlights
- Custom Block Theme “from scratch” — full design control without a page builder
- Full Site Editing (FSE) — modern WordPress architecture for future-proof development
- Custom blocks — tailored content elements for the practice
- Consistent design system — uniform user guidance across all pages
- Professional asset package — tailored photography and visual language
- Flexible content management — content editing without technical knowledge
- Responsive frontend — optimized for all devices
- Performance-optimized — fast loading times for the best user experience
Result
The new website turns a complex range of services into a clear digital orientation. Visitors reach their goal in fewer clicks, clients identify suitable service areas faster, and the practice’s expertise becomes digitally tangible.
- Faster orientation thanks to clear categories and intuitive navigation
- Higher client quality through concrete service presentation instead of vague descriptions
- Stronger brand perception — the professional presence underscores the practice’s market position
- Future-proof technology — Full Site Editing theme with flexible content management
Alongside the website, we implemented a well-thought-out SEO strategy that gives the practice targeted visibility in local Berlin Google search. Learn more about the SEO strategy.
Live project: notar-claas-oehler.de
Service area: Custom development | B2B websites | UX / UI design