{"id":10523,"date":"2026-06-22T15:34:35","date_gmt":"2026-06-22T13:34:35","guid":{"rendered":"https:\/\/loehn-digital.com\/project\/notar-dr-claas-oehler-webentwicklung\/"},"modified":"2026-06-22T15:34:35","modified_gmt":"2026-06-22T13:34:35","slug":"notar-dr-claas-oehler-webentwicklung","status":"publish","type":"project","link":"https:\/\/loehn-digital.com\/en\/project\/notar-dr-claas-oehler-webentwicklung\/","title":{"rendered":"Notary Dr. Claas \u00d6hler: Custom WordPress Block Theme with FSE for a Modern Law Firm Website"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">How a Berlin notary office elevated its digital presence to a new level with a custom WordPress Block Theme, professional image production and a well-thought-out design system.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Loehn Digital developed a modern, professional web presence based on WordPress for <strong>Notary Dr. Claas \u00d6hler<\/strong>. At the core was a <strong>custom Block Theme (Full Site Editing)<\/strong> with custom blocks and a consistent design system \u2014 professional, clear and modern, without a page builder and without compromises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Live project:<\/strong> <a href=\"https:\/\/notar-claas-oehler.de\/\" target=\"_blank\" rel=\"noopener\">notar-claas-oehler.de<\/a><\/p>\n\n\n\n\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3588 \/ 2160;\" width=\"3588\" autoplay loop muted src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2024\/05\/Claas-Oehler_startseite.mp4\" playsinline><\/video><\/figure>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ausgangslage-eine-etablierte-kanzlei-ohne-angemessene-digitale-pr%C3%A4senz\">Starting point: An established practice without adequate digital presence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Notary Dr. Claas \u00d6hler is an established notary practice in Berlin with a broad range of services \u2014 from real estate and corporate law to marriage &amp; family and inheritance &amp; bequest. The existing digital presence did not adequately reflect this professional breadth. Potential clients found the complex service areas difficult to grasp on the website, and the brand presence did not convey the practice\u2019s professionalism and expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge: A law firm website must radiate trust while also being practical \u2014 clients need to quickly find the right contact person and the right service without having to wade through legal text deserts.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"l%C3%B6sung\">Solution<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"individuelles-wordpress-block-theme-full-site-editing\">Custom WordPress Block Theme (Full Site Editing)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our team developed a fully <strong>custom Block Theme<\/strong> based on WordPress Full Site Editing \u2014 from scratch, without a page builder. This created a tailored design that makes the practice\u2019s professionalism and expertise digitally tangible. The theme also enables the practice team to manage content flexibly without technical knowledge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"custom-blocks-und-durchg%C3%A4ngiges-design-system\">Custom Blocks and consistent Design System<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Through the use of <strong>custom blocks<\/strong>, the site was tailored precisely to the notary\u2019s requirements. Every element \u2014 from service presentation to contact options to client communication \u2014 follows a consistent design system. This ensures recognition and a professional overall impression across all pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"professionelle-medien--und-bildproduktion\">Professional media and image production<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For the web presence, we created a tailored asset package of professional photography and visual elements that underscores the notary\u2019s trustworthiness and expertise. The visual language was specifically aligned to the three target groups \u2014 individuals, companies and institutional clients \u2014 and ensures a consistent, high-quality overall impression.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"klare-seitenstruktur-f%C3%BCr-komplexe-leistungsbereiche\">Clear page structure for complex service areas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The website was built as a <strong>client-centered information catalog<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Real estate law<\/strong> \u2014 purchase, transfer, financing<\/li>\n\n\n\n<li><strong>Corporate law<\/strong> \u2014 formation, articles, conversion<\/li>\n\n\n\n<li><strong>Marriage &amp; family<\/strong> \u2014 precautionary measures, matrimonial property, inheritance contract<\/li>\n\n\n\n<li><strong>Inheritance &amp; bequest<\/strong> \u2014 will, renouncing inheritance, certificate of inheritance<\/li>\n\n\n\n<li><strong>Precautionary measures &amp; powers of attorney<\/strong> \u2014 general power of attorney, advance healthcare directive<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3588 \/ 2160;\" width=\"3588\" autoplay loop muted src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/05\/Claas-Oehler_startseite.mp4\" playsinline><\/video><\/figure>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"technische-highlights\">Technical highlights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Custom Block Theme<\/strong> \u201cfrom scratch\u201d \u2014 full design control without a page builder<\/li>\n\n\n\n<li><strong>Full Site Editing (FSE)<\/strong> \u2014 modern WordPress architecture for future-proof development<\/li>\n\n\n\n<li><strong>Custom blocks<\/strong> \u2014 tailored content elements for the practice<\/li>\n\n\n\n<li><strong>Consistent design system<\/strong> \u2014 uniform user guidance across all pages<\/li>\n\n\n\n<li><strong>Professional asset package<\/strong> \u2014 tailored photography and visual language<\/li>\n\n\n\n<li><strong>Flexible content management<\/strong> \u2014 content editing without technical knowledge<\/li>\n\n\n\n<li><strong>Responsive frontend<\/strong> \u2014 optimized for all devices<\/li>\n\n\n\n<li><strong>Performance-optimized<\/strong> \u2014 fast loading times for the best user experience<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/05\/oehler-siegel-1024x517.webp\" alt=\"Notar Claas Oehler Siegel\" class=\"wp-image-10308\" title=\"\" srcset=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/05\/oehler-siegel-1024x517.webp 1024w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/05\/oehler-siegel-300x151.webp 300w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/05\/oehler-siegel-768x388.webp 768w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/05\/oehler-siegel-1536x775.webp 1536w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/05\/oehler-siegel-2048x1034.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">Notary Claas Oehler seal<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ergebnis\">Result<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new website turns a complex range of services into a clear digital orientation. Visitors reach their goal in fewer clicks, clients identify suitable service areas faster, and the practice\u2019s expertise becomes digitally tangible.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Faster orientation<\/strong> thanks to clear categories and intuitive navigation<\/li>\n\n\n\n<li><strong>Higher client quality<\/strong> through concrete service presentation instead of vague descriptions<\/li>\n\n\n\n<li><strong>Stronger brand perception<\/strong> \u2014 the professional presence underscores the practice\u2019s market position<\/li>\n\n\n\n<li><strong>Future-proof technology<\/strong> \u2014 Full Site Editing theme with flexible content management<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside the website, we implemented a <strong>well-thought-out SEO strategy<\/strong> that gives the practice targeted visibility in local Berlin Google search. <a href=\"\/en\/project\/notar-claas-oehler-marketing\/\">Learn more about the SEO strategy<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Live project:<\/strong> <a href=\"https:\/\/notar-claas-oehler.de\/\" target=\"_blank\" rel=\"noopener\">notar-claas-oehler.de<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Service area:<\/strong> <a href=\"\/en\/webdevelopment\/custom-development\/\">Custom development<\/a> | <a href=\"\/en\/b2b-websites\/\">B2B websites<\/a> | <a href=\"\/en\/webdevelopment\/ux-ui\/\">UX \/ UI design<\/a><\/p>\n","protected":false},"featured_media":10303,"template":"","project_type":[34,35,36],"class_list":["post-10523","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-development","project_type-web-development","project_type-ui-ux"],"acf":[],"_links":{"self":[{"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/project\/10523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/media\/10303"}],"wp:attachment":[{"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/media?parent=10523"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/project_type?post=10523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}