{"id":10408,"date":"2026-06-09T09:49:40","date_gmt":"2026-06-09T07:49:40","guid":{"rendered":"https:\/\/loehn-digital.com\/project\/hopf-packaging-online-marketing\/"},"modified":"2026-06-24T08:53:31","modified_gmt":"2026-06-24T06:53:31","slug":"hopf-packaging-online-marketing","status":"publish","type":"project","link":"https:\/\/loehn-digital.com\/en\/project\/hopf-packaging-online-marketing\/","title":{"rendered":"Hopf Packaging: Measurable B2B Marketing Campaigns with LinkedIn and Google Ads"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Measurable results for the B2B sector<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to developing <a href=\"https:\/\/loehn-digital.com\/en\/project\/hopf-packaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">a new website<\/a>, we supported Hopf Packaging with comprehensive online marketing campaigns on both LinkedIn and Google Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reaching the right B2B target group at the right time with the right message is the core of every successful marketing campaign. We implemented exactly that for Hopf Packaging: with a LinkedIn campaign that builds brand presence and Google Ads that generate targeted, qualified inquiries. The special thing: Both campaigns ran in parallel, were coordinated with one another and delivered tangible, measurable results within just a few months.  <br><\/p>\n\n\n\n<h2 id=\"ausgangslage\" class=\"wp-block-heading\">The starting point: A strong product that deserves more visibility.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ausgangslage\"><a href=\"\/en\/online-marketing-for-companies\/linkedin-ads\/\">LinkedIn <\/a>is the network for B2B decision-makers. That is precisely where we told the story of Hopf Packaging\u2014not through generic ads, but through content that creates relevance, tailored to the platform&#8217;s specific tone and style. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_02-1024x579.webp\" alt=\"\" class=\"wp-image-10532\" title=\"\" srcset=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_02-1024x579.webp 1024w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_02-300x170.webp 300w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_02-768x435.webp 768w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_02-1536x869.webp 1536w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_02-2048x1159.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The strategy focuses on three key areas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demonstrating product expertise: We have structured our product families and finishing options so that packaging developers can instantly see that the right solution is right here.<\/li>\n\n\n\n<li>Making sustainability tangible: refill systems, material reduction, and recyclability\u2014topics that influence every brand decision today. We have moved them beyond the confines of mere labeling and placed them at the heart of our communication. <\/li>\n\n\n\n<li>Demonstrating depth of manufacturing: toolmaking, injection molding, extrusion blow molding\u2014insights that build trust and set Hopf apart from mere traders.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/Hopfaverage_performance_linkedin-1024x342.webp\" alt=\"LinkedIn campaign performance results for the Hopf Packaging website from April 2025 to March 2026\" class=\"wp-image-10552\" title=\"\"><figcaption class=\"wp-element-caption\">LinkedIn campaign performance results for the Hopf Packaging website from April 2025 to March 2026<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/Hopf_linkedin_campaign_performance-1024x346.webp\" alt=\"LinkedIn campaign results for the Hopf Packaging website from April 2025 to March 2026\" class=\"wp-image-10553\" title=\"\"><figcaption class=\"wp-element-caption\">LinkedIn campaign results for the Hopf Packaging website from April 2025 to March 2026<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/Hopf_total_followers-1024x410.webp\" alt=\"\" class=\"wp-image-10084\" title=\"\" srcset=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/Hopf_total_followers-1024x410.webp 1024w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/Hopf_total_followers-300x120.webp 300w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/Hopf_total_followers-768x307.webp 768w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/Hopf_total_followers-1536x614.webp 1536w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/Hopf_total_followers-2048x819.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">LinkedIn campaign results for the Hopf Packaging website. New followers from April 2025 to March 2026. <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Das Ergebnis in Zahlen:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Key Figure<\/th><th class=\"has-text-align-left\" data-align=\"left\">Value<\/th><\/tr><\/thead><tbody><tr><td>Impressions<\/td><td>15.632<\/td><\/tr><tr><td>Clicks<\/td><td>1.438<\/td><\/tr><tr><td>New Followers<\/td><td>160<\/td><\/tr><tr><td>Engagement Rate (Peak)<\/td><td>18,68 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"ausgangslage\">April 2025 stood out in particular: 562 clicks, 41 new followers, and an engagement rate of 18.68%\u2014a clear signal that the content resonated effectively with the target audience. October 2025 was the month with the greatest reach, generating 3,561 impressions. <\/p>\n\n\n\n<h2 id=\"google-ads-qualifizierte-anfragen-kein-streuverlust\" class=\"wp-block-heading\">Google Ads: Qualified leads, no wasted reach.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1449\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_01-scaled.webp\" alt=\"\" class=\"wp-image-10531\" title=\"\" srcset=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_01-scaled.webp 2560w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_01-300x170.webp 300w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_01-1024x580.webp 1024w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_01-768x435.webp 768w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_01-1536x869.webp 1536w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_01-2048x1159.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside our LinkedIn presence, we set up <a href=\"\/en\/online-marketing-for-companies\/google-ads-agency\/\" data-type=\"link\" data-id=\"https:\/\/loehn-digital.com\/online-marketing-fuer-unternehmen\/google-ads-agentur\/\">Google Ads search campaigns<\/a> with a clear focus: not on generating the highest possible number of clicks, but on securing the right ones. Our strategy was to target the specific keywords used by potential customers in the packaging industry. This was not about mass-market reach, but rather targeted visibility for a B2B offering that requires a significant amount of explanation.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Das Ergebnis in Zahlen:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Key Figure<\/th><th class=\"has-text-align-left\" data-align=\"left\">Value<\/th><\/tr><\/thead><tbody><tr><td>Impressions<\/td><td>21.378<\/td><\/tr><tr><td>Clicks<\/td><td>1.877<\/td><\/tr><tr><td>CTR<\/td><td>8,78 %<\/td><\/tr><tr><td>Conversions<\/td><td>78<\/td><\/tr><tr><td>Average CPC<\/td><td>1,09 \u20ac<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A click-through rate of 8.78% speaks for itself\u2014it is well above the industry average and demonstrates that the ads reached the right people with the right search intent. 78 conversions at a CPC of just \u20ac1.09 mean that every euro was used efficiently. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/Hopf_google_ads_clicks-1024x377.png\" alt=\"\" class=\"wp-image-10168\" title=\"\"><figcaption class=\"wp-element-caption\">Google Ads campaign results for the Hopf Packaging website \u2013 clicks overview<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/Hopf_google_ads_conversions-1024x401.png\" alt=\"\" class=\"wp-image-10169\" title=\"\"><figcaption class=\"wp-element-caption\">Google Ads campaign results for the Hopf Packaging website \u2013 Conversions overview<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/Hopf_google_ads_ctr-1024x341.png\" alt=\"\" class=\"wp-image-10171\" title=\"\"><figcaption class=\"wp-element-caption\">Google Ads campaign results for the Hopf Packaging website \u2013 CTR overview<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/Hopf_google_ads_cpc-1024x344.png\" alt=\"\" class=\"wp-image-10170\" title=\"\"><figcaption class=\"wp-element-caption\">Google Ads campaign results for the Hopf Packaging website \u2013 CPC overview<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"das-fazit-zwei-kampagnen-ein-ziel--messbares-wachstum\" class=\"wp-block-heading\">Conclusion: Two campaigns, one goal \u2013 measurable growth.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_03-1024x580.webp\" alt=\"\" class=\"wp-image-10533\" title=\"\" srcset=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_03-1024x580.webp 1024w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_03-300x170.webp 300w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_03-768x435.webp 768w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_03-1536x871.webp 1536w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/hopf_packaging_03-2048x1161.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Hopf Packaging is visible where it needs to be: right in front of the decision-makers looking for high-quality packaging solutions. LinkedIn creates brand presence and builds a relevant network. Google Ads delivers qualified inquiries.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This case study is particularly interesting for decision-makers and executives considering their next marketing investment, as it demonstrates that B2B marketing works for SMEs too\u2014provided the strategy is sound, the channels are aligned, and every initiative is measured against tangible results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Live Project: <a href=\"https:\/\/hopf.de\" data-type=\"link\" data-id=\"https:\/\/hopf.de\" target=\"_blank\" rel=\"noreferrer noopener\">Hopf.de<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":10265,"template":"","project_type":[45,46,48,49],"class_list":["post-10408","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-sea-ppc","project_type-seo","project_type-google-ads","project_type-linkedin-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/project\/10408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/media\/10265"}],"wp:attachment":[{"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/media?parent=10408"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/project_type?post=10408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}