{"id":10344,"date":"2026-06-11T14:08:22","date_gmt":"2026-06-11T12:08:22","guid":{"rendered":"https:\/\/loehn-digital.com\/project\/kgk-suisse-seo-and-marketing\/"},"modified":"2026-07-07T12:16:23","modified_gmt":"2026-07-07T10:16:23","slug":"kgk-suisse-seo-and-marketing","status":"publish","type":"project","link":"https:\/\/loehn-digital.com\/en\/project\/kgk-suisse-seo-and-marketing\/","title":{"rendered":"KGK Suisse: Google Ads campaigns for certified diamonds"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Over 140,000 impressions in a single quarter via Google Ads campaigns for the B2B diamond trade.<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">After setting up the <strong><a href=\"https:\/\/loehn-digital.com\/en\/project\/kgk-suisse-online-shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">KGK Suisse online shop<\/a><\/strong>, Loehn Digital took over the Google Ads campaigns for the certified diamond business.<\/p>\n\n<p class=\"wp-block-paragraph\">The task: To efficiently tap into a highly specialized B2B niche market\u2014certified diamonds, melee diamonds, and gemstones for the watch and jewelry industries\u2014using search campaigns. The campaigns were designed from the ground up to be multilingual and targeted at international B2B audiences. The result in a single quarter: <strong>142,114 impressions, 1,946 clicks, and 35 conversions<\/strong>, with an average <strong>CPC<\/strong> of just <strong>CHF 1.08.<\/strong>  <\/p>\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/iStock-1320155481.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<h2 class=\"wp-block-heading\">Starting Position: A Niche Market with High Demands<\/h2>\n\n<p class=\"wp-block-paragraph\">KGK Suisse stands for Swiss Diamantaire Heritage since 1918 \u2013 a market where trust, proof of origin, and precision are crucial. The digital platform had already been successfully established as an exclusive B2B shop with APPlus ERP integration and controlled onboarding. What was missing: targeted digital visibility among the exact buyers from the watch and jewelry industry who are looking for certified diamonds and gemstones.  <\/p>\n\n<p class=\"wp-block-paragraph\">The challenge: A classic B2B niche business with small target groups but high potential, high quality standards and long decision cycles. The campaigns had to be trilingual (German, English, French) and internationally oriented &#8211; with a keyword strategy that speaks the industry&#8217;s technical language. There was also the need to make sensitive product areas only visible to verified business customers &#8211; a requirement that required close coordination between campaign logic and shop architecture.  <\/p>\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1936 \/ 1080;\" width=\"1936\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/social_loehn.digital_79129_rare_small_and_rare_very_small_diamonds_f_bb70c2c4-bd48-4c0c-b896-77f8034916e7_1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<h2 id=\"kampagnenstrategie-drei-achsen-fuer-maximale-effizienz\" class=\"wp-block-heading\">Campaign Strategy: Three Axes for Maximum Efficiency<\/h2>\n\n<p class=\"wp-block-paragraph\">The Google Ads campaigns were not designed as simple search campaigns, but followed a three-part logic:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Product Search<\/strong> \u2013 Keyword strategy along diamond categories: certified diamonds, melee diamonds, gemstones, parcel diamonds. Each category with its own keyword research and ad texts. <\/li>\n<li>Target markets \u2013 Separate campaigns for the DACH region, France, and English-speaking markets, each with tailored landing pages and bidding strategies.<\/li>\n<li><strong>Qualified Inquiries<\/strong> \u2013 Focus on conversions rather than mere click numbers. The shop pages were used as optimized landing pages that lead users directly into the protected B2B area. <\/li>\n<\/ol>\n\n<figure class=\"wp-block-video\"><video height=\"834\" style=\"aspect-ratio: 1112 \/ 834;\" width=\"1112\" autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/KGK_Google_Ads_diamond.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<h2 id=\"ergebnisse-messbare-performance-im-diamantenhandel\" class=\"wp-block-heading\">Results: Measurable Performance in the Diamond Trade<\/h2>\n\n<p class=\"wp-block-paragraph\">In a single quarter, the campaigns achieved:<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Key Figure<\/th><th class=\"has-text-align-left\" data-align=\"left\">Value<\/th><\/tr><\/thead><tbody><tr><td>Impressions<\/td><td>142.114<\/td><\/tr><tr><td>Clicks<\/td><td>1.946<\/td><\/tr><tr><td>Conversions<\/td><td>35<\/td><\/tr><tr><td>Average CPC<\/td><td>CHF 1.08<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">These figures show: Even a highly specialized B2B niche market can be efficiently tapped into through search campaigns. Particularly noteworthy is the low CPC of CHF 1.08 \u2013 proof that the campaigns were precisely targeted at the relevant audience. Every franc spent directly led to qualified conversions.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"335\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_impressions-e1782285981643-1024x335.webp\" alt=\"\" class=\"wp-image-10066\" srcset=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_impressions-e1782285981643-1024x335.webp 1024w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_impressions-e1782285981643-300x98.webp 300w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_impressions-e1782285981643-768x251.webp 768w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_impressions-e1782285981643-1536x503.webp 1536w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_impressions-e1782285981643.webp 1974w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption class=\"wp-element-caption\">Google Ads quarterly results for impressions from KGK-Suisse online shop campaigns<\/figcaption><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"337\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_klicks-e1782286013273-1024x337.webp\" alt=\"\" class=\"wp-image-10064\" srcset=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_klicks-e1782286013273-1024x337.webp 1024w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_klicks-e1782286013273-300x99.webp 300w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_klicks-e1782286013273-768x253.webp 768w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_klicks-e1782286013273-1536x505.webp 1536w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_klicks-e1782286013273.webp 1976w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption class=\"wp-element-caption\">Google Ads quarterly results for impressions from KGK-Suisse online shop campaigns<\/figcaption><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"337\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_cpc-1-e1782285946132-1024x337.webp\" alt=\"\" class=\"wp-image-10068\" srcset=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_cpc-1-e1782285946132-1024x337.webp 1024w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_cpc-1-e1782285946132-300x99.webp 300w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_cpc-1-e1782285946132-768x253.webp 768w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_cpc-1-e1782285946132-1536x506.webp 1536w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_cpc-1-e1782285946132.webp 1973w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption class=\"wp-element-caption\">Google Ads quarterly results for the average CPC of the KGK Suisse campaigns<\/figcaption><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"337\" src=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_conversions-e1782285870498-1024x337.webp\" alt=\"\" class=\"wp-image-10070\" srcset=\"https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_conversions-e1782285870498-1024x337.webp 1024w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_conversions-e1782285870498-300x99.webp 300w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_conversions-e1782285870498-768x253.webp 768w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_conversions-e1782285870498-1536x506.webp 1536w, https:\/\/loehn-digital.com\/wp-content\/uploads\/2026\/06\/kgk_conversions-e1782285870498.webp 1973w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption class=\"wp-element-caption\">Google Ads quarterly results for the conversion rate of the KGK Suisse campaigns<\/figcaption><\/figure>\n\n<h2 id=\"optimierungsansaetze-kontinuierliche-verbesserung-als-prinzip\" class=\"wp-block-heading\">Optimization Approaches: Continuous Improvement as a Principle<\/h2>\n\n<p class=\"wp-block-paragraph\">Successful B2B marketing is not a one-time setup, but an ongoing optimization process. For KGK Suisse, all relevant levers were utilized: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Landing page logic \u2013 The existing shop pages were used as optimized landing pages for the ads, ensuring that every click led to a relevant and familiar environment.<\/li>\n<li>Keyword research \u2013 Continuous refinement of the keyword strategy for the niche market, supplemented by negative keywords to avoid wasted spend.<\/li>\n<li><strong>Bid management <\/strong>\u2013 \u200b\u200bData-driven optimization of bids based on conversions, not just clicks.<\/li>\n<li><strong>A\/B testing <\/strong>\u2013 Systematic testing of various ad copy and calls to action to increase the conversion rate.<\/li>\n<\/ul>\n\n<h2 id=\"ergebnis\" class=\"wp-block-heading\">In Short: From Online-shop to active sales tool<\/h2>\n\n<p class=\"wp-block-paragraph\">The combination of the existing KGK Suisse online shop and the Google Ads campaigns has created a system that is far more than the sum of its parts. The shop provides a professional, trustworthy environment for completing purchases, while the campaigns ensure targeted visibility among the right decision-makers\u2014at the right time and with the right message.  <\/p>\n\n<p class=\"wp-block-paragraph\">For managing directors and marketing decision-makers in the B2B sector, this case demonstrates: Even in the narrowest niche markets, measurable results are possible \u2013 if the technical platform is sound, the campaign strategy is well-conceived, and both areas are closely coordinated.<\/p>\n\n<p class=\"wp-block-paragraph\">Learn more about our <a href=\"https:\/\/loehn-digital.com\/en\/online-marketing-for-companies\/google-ads\/\">Google Ads strategies<\/a> and how we boost your visibility in the B2B market. Also, visit<a href=\"https:\/\/kgksuisse.ch\/\" target=\"_blank\" rel=\"noopener\"> KGK Suisse <\/a>to get a firsthand look at the platform and find out more about the certificates of origin behind the certified diamonds. <\/p>\n","protected":false},"featured_media":10343,"template":"","project_type":[45,44,48],"class_list":["post-10344","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-sea-ppc","project_type-online-marketing","project_type-google-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/project\/10344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/media\/10343"}],"wp:attachment":[{"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/media?parent=10344"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/loehn-digital.com\/en\/wp-json\/wp\/v2\/project_type?post=10344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}